A new Netflix doco will tell the 'shockingly untold story' of Bob Ross | GQ  Australia

The Untold Truth of Bob Ross: Behind the Calm, a Complicated Legacy

Bob Ross — the man with the gentle voice, iconic afro, and “happy little trees” — is one of the most beloved figures in American pop culture. For many, his show The Joy of Painting, which aired on PBS from the early 1980s to the mid-1990s, was more than just a painting tutorial — it was a peaceful escape. But behind that calm demeanor and soothing presence was a story few truly know.

A Military Man with a New Mission

Born in Daytona Beach, Florida, Ross spent two decades in the U.S. Air Force, eventually achieving the rank of Master Sergeant. Far from the soft-spoken painter we came to know, Ross once described himself as the stern guy who barked orders, made soldiers scrub latrines, and enforced discipline. It was in Alaska, during his military service, where he first discovered painting — and vowed to never raise his voice again.

That vow would become a cornerstone of his identity. After retiring from the military, Ross embraced art not just as a creative outlet, but as a calling: a way to bring peace to others.

A Legacy Born from Conflict

Ross’s gentle wet-on-wet technique was actually taught to him by another television painter, Bill Alexander. Initially, their relationship was one of admiration and respect. Ross even dedicated an episode of The Joy of Painting to Alexander. But their friendship deteriorated as Ross’s popularity grew. Alexander publicly expressed resentment, accusing Ross of copying and even surpassing him. “He betrayed me,” Alexander once said. “He thinks he can do it better.”

For fans, it’s hard to picture anyone disliking Bob Ross — but even he wasn’t immune to rivalry and controversy.

The Famous ‘Fro That Wasn’t Meant to Be

One of Bob Ross’s most iconic features was his curly afro. Ironically, it was never meant to be permanent. He initially got the perm to save money on haircuts. But once the hairstyle became the logo for his brand and company, he was stuck with it — even though he reportedly hated it. According to his business partner, Annette Kowalski, Ross was frustrated by the forced permanence of a look he had grown tired of.

Yet, in classic Bob Ross fashion, he turned the inconvenience into a symbol — a “happy accident.”

Working for Free and Painting for Peace

Ross didn’t make money from his PBS show. In fact, he was never paid a cent for his appearances on The Joy of Painting. He did it for free, earning his living through teaching, art sales, videos, and merchandise. His income came not from fame, but from sharing what he loved.

In total, Ross painted over 1,000 works during the taping of his show — including three per episode: one before, one during filming, and one after for close-ups. Many were donated to PBS stations and auctioned for charity. Today, original Bob Ross paintings can sell for upwards of $10,000.

What He Painted — And What He Didn’t

Statistical analysis of Ross’s paintings revealed some charming consistencies. Over 90% of his works featured trees, and if one tree appeared, another almost always followed — “because everyone needs a friend,” he would say.

Only one of his 381 televised paintings featured a human — a solitary cowboy. Ross once joked that painting people was “laziness,” preferring the serenity of nature instead.

The Soothing Voice That Launched an ASMR Revolution

More than a painter, Bob Ross became an unintentional pioneer of ASMR — a sensory phenomenon where gentle sounds and visuals trigger a calming sensation. His whisper-soft instructions, soft brush strokes, and gentle tapping induced a sense of peace in viewers, helping many relax or fall asleep. “We get letters from people who say they sleep better when the show is on,” Ross once said.

The International Icon

Ross’s influence extended far beyond the U.S. In Japan, The Joy of Painting aired twice a day, and viewers, despite voiceover translations, connected deeply with his soothing manner. Certified Bob Ross instructors now teach his techniques around the world.

Family and Legacy

Ross’s son, Steve Ross, occasionally appeared on the show. An accomplished painter in his own right, Steve had a complicated relationship with the Bob Ross brand after his father’s death in 1995. A dispute with Bob Ross Inc. led him to step away from the public eye, though he continues to paint quietly alongside his half-brother Morgan Ross.

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